Consumer Brand Blueprint

For consumer brands doing $5k+ a month

Scale your brand with Facebook ads that pay for themselves.

Free 8-minute training: how we went from $3k a month to over $100k, kept $76.6k in net income in our best month, and the exact order we built it in.

Instant access. We'll also send you the link so you can watch later. By submitting, you agree to get emails and texts from us about the training; reply STOP to opt out anytime. Msg & data rates may apply.

What a profitable ad account looks like

Order #4108, Facebook adNew customer, Austin TX$64.00
Order #4109, Facebook adNew customer, Denver CO$48.00
Order #4110, returningThird order this year$82.00
Order #4111, Facebook adNew customer, Raleigh NC$56.00
Order #4112, Facebook ad3-pack bundle, profitable on order one$96.00

What the training covers

The three things we fixed, in order, to get past the plateau most brands hit between $5k and $30k a month.

  1. The offer

    How bundles took our order value high enough that Facebook ads made money on the very first order, and how to build that kind of offer for your brand.

  2. The numbers

    Contribution margin, average order value and your break-even cost per purchase: the target every ad has to hit.

  3. The ads engine

    How we launch 10 to 20 new ads every weekday, keep only what beats break-even, and double budgets on proven winners.

This is for you if

  • Your brand does at least $5k a month
  • You make or brand your own product
  • Growth depends on one channel, or has stalled
  • You've tried ads and couldn't make them pay back at scale

It isn't for you if

  • You're under $5k a month (start with the self-paced course)
  • You dropship products you don't make or brand
  • You want someone to run everything for you with no involvement

Who's teaching

We're Rey Rivera and Kevin Leight. We launched TryTallow, a beef tallow balm brand, in September 2023, and for a year and a half we sat at $3k to $8k a month: friends-and-family sales, Facebook ads that lost money, and an Amazon channel the ad spend ate alive.

Then we fixed our offer and our numbers, figured out Facebook ads, and got into Sprouts, about 500 stores. In April 2025 we did our first $100k month. This April we did $271k in revenue and kept $76.6k in net income, after paying ourselves.

Watch the free training