Consumer Brand Blueprint

Start with the self-paced Blueprint.

The same six modules the coaching program is built on, at your own pace. For brands under $5k a month, or founders not ready to invest in coaching yet.

$497One payment. Lifetime access to the modules and templates.
Get the self-paced Blueprint

What's inside

  1. Foundation

    Contribution margin, average order value and conversion rate: what they are, where yours should be, and what you can afford to pay for a customer.

  2. Store conversion

    Product page, offer and checkout fixes that make every visitor worth more.

  3. Offer and AOV

    Bundles and first-order offers that raise order value without cutting margin.

  4. The Ads Engine

    Your first Facebook campaign: structure, weekly creative testing, and when to scale.

  5. Creative

    Hooks, angles and formats, and how to produce new ads every week on a small budget.

  6. Scale

    Repeat purchase, reorders and cash flow as you grow toward the Accelerator.